New logos have also been introduced for VLP's product brands including Vitabond – a range of adhesives, sealants and coating compounds; Vitachem – natural and synthetic latex compounds; Vitaplas – a range of PVC plastisols; and its newly launched Vitatac – a range of water based adhesives for the print, paper, board and conversion industries.

Group Sales Manager, John Hannah, commented, "Our aim is to achieve a clear, consistent visual identity that appeals to customers by reflecting our core values. Our new identity is about more than a logo. As part of this exercise we worked to define our key messages and strengths and are developing new communications materials to better explain what we do and to reinforce VLP's values".